Everything You Need To Know To Protect Your Corporate Reputation in Social Media You Learned From Your Mother

07. You made your bed, now lie in it.

McDonalds cancelled its #McDStories Twitter campaign two hours after it launched, but the damage was done: rather than celebrate the restaurant’s food sourcing, the hashtag was hijacked by brand detractors.

The Lesson? Before launching a campaign, ask yourself, “how could this get away from us?” If you aren’t able to answer that question, you aren’t ready to launch the campaign.

McDonald\’s Hashtag Promotion Goes Horribly WrongOn January 18, McDonald\’s sent two tweets with the hashtag \" McDStories.\" The first read: This was followed by a second tweet: From there, the #McDStories hashtag was born, but probably not in the way McDonald\’s was hoping.
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McDonald’s Hashtag Promotion Goes Horribly WrongOn January 18, McDonald’s sent two tweets with the hashtag ” McDStories.” The first read: This was followed by a second tweet: From there, the #McDStories hashtag was born, but probably not in the way McDonald’s was hoping.
 
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