Everything You Need To Know To Protect Your Corporate Reputation in Social Media You Learned From Your Mother

08. Know who your friends are.

KitchenAid learned the hard way: make sure you know who has access to your corporate social accounts, and ensure they’re not able to mistakenly tweet a personal update.

The Lesson? Guard access to your corporate social accounts; your reputation depends on it.

KitchenAid Tweets Joke About Obama’s Dead Grandma [UPDATED]An insensitive tweet poking fun at President Barack Obama’s late grandmother — posted on KitchenAid’s official U.S.
 
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