Everything You Need To Know To Protect Your Corporate Reputation in Social Media You Learned From Your Mother

09. And if they told you to jump off a bridge, would you?

Retailers like Urban Outfitters, Gap, and American Apparel let their sales teams get the better of their judgment, offering online sales to “bored” customers affected by Hurricane Sandy.

The Lesson? Consider every aspect of your social media activity – just because something seems like a good idea for one group in the company does not mean it accurately reflects your brand.

American Apparel Angers Twittersphere With ‘Hurricane Sandy Sale’An American Apparel ad for a “Hurricane Sandy Sale” has sparked backlash from the Twittersphere.
 
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